Cru has been in the filming industry for over 20 years. His need for learning new techniques, keeping up with the trends, has made him versatile.

His experience from being based as a Film Director, not only in Malaysia, but in New Zealand, Vietnam, Philippines, and Indonesia, allows him to see things differently and creating something thats not seen by many before.

When he gets a brief, his first line is usually “How do we take this to the next level?”.

He captures moments and delivers feelings.